DNA Genetics has taken the cannabis world by storm, winning 32 prestigious prizes in their first six years of business. Originally from California, Don and Aaron (DNA, get it?) moved to Amsterdam with the aim of presenting the best American cannabis genetics to the world.
The DNA store in the heart of Amsterdam stocks high-quality bongs, clothing, and of course regular and feminised seeds including their cup-winning strains LA Confidential and Martian Mean Green.
DNA’s philosophy is to “circulate and preserve the pool of cannabis genetics” which is carried over to their new sub-label Reserva Privada, which showcases heirloom strains from a West Coast (USA) collective of breeders who, although protected by medicinal cannabis laws, wanted to remain nameless.
INTERVIEW BY CHRIS FOWLIE
So Don and Aaron, tell us how you got started.
Aaron: Don and I had been really good friends for a long time. I guess our relationship was based around cannabis from the very get go. Don had just moved into the neighbourhood, somebody he knew through me needed some medicine and it started there – around 94 or 95. We were selling weed in the alley. It was basically the USC, University of Street Cannabis! When we moved out here Prop 215 had just started.
Don: It passed in 96 but didn’t get rolling till 2002. Those years in between, it wasn’t like you could go to a dispensary or be a vendor. Back then it had to be like cancer or AIDS or glaucoma, it was so hard core. I didn’t want to take anything away from the true medical patients, so we moved and it blossomed while we were over here.
A: We’ve been smoking since almost 13. Don’s mom is sitting right here. How long have you been smoking weed for mom?
Don’s Mom: 1974 was my first year of smoking weed.
D: I remember as a kid that mom would be smoking a bong and we didn’t know it was bad. She used to bong out in the bedroom! We went to the DARE program where they try to brainwash a kid to snitch your family or something. I remember my parents sit me down and they were like “listen their program is good but weed isn’t a drug and they are going to try and make you think it is a drug and you just know that we are telling the truth.” And I knew right then as a kid that the whole system is shit. For years I came out here to Amsterdam on vacations, smoking weed out here and I was like, we got better weed in LA. We came out to Denmark and we ended up on a couch in this little town in Belgium at some dudes house that we didn’t even know, and three weeks had gone by so we were like ‘lets go to Amsterdam and we can party for a couple of weeks and bounce out’. We ended up getting a job at a hostel, and in the end it manifested itself into this. He had seeds saved in his vault from forever, I had seeds saved from my vault forever, family members and this and that, and it all came together into this smorgasbord in Holland.
How do you come up with your new strains?
D: You have two and they have babies and you see what comes out of it. We’re real strict about our selection.
A: The bottom line is you want the best and whether you select from 100, 2000, or 10,000 finding that one that is special to you is really something. You are playing God, saying this one is going to stay alive, this one is going to die.
So what are you looking for?
A: You gotta look for the total package, you want it to put off a phenomenal smell, you want it to taste very well, put off the same kind of flavours, and hash if you can have that it is a plus. We are not so worried about yield or strength, because all of the cannabis these days has been so hybridised that everything is going to get you medicated. It really comes down to enjoying the cannabis. You don’t want to smoke it just to smoke it, you want to enjoy it. You want to savour the flavour.
D: DNA Genetics is based on two guy’s opinions. We feel that this – whatever product we’re talking about – has reached it’s level. Doesn’t mean it will be your favourite or even our favourite. We do selections and we have a taste test of whoever’s around and we’ll take a popular opinion, and maybe it’s not what we wanted but the popular opinion says we should select it.
Which are your favourites?
D: The LA Confidential we will sacrifice yield for the flavour every day of the week, and we will always have some growing indoors, because we love the flavour, and it is strong. Shark’s Breath or Cannalope Haze, we like it, it will get you high and we grew it for years but we are over it. Now it is deemed commercial in our mind. It is still really good pot but for us it is kinda like really good mediocre pot.
A: LA Confidential, I’ll never get sick of it. Yield is not the best, but who gives a fuck about yield when you are looking at your personal stash. We can grow the Cannalope Haze and it comes out phenomenal, but it is like I could grow my best crop, I’m still not saving it. I will sell it all cos I would rather smoke the LA or the Martian. Sweet Haze, originally came from Neville as a Super Silver Haze or Silver Haze grown by another really big activist in the cannabis community Todd McCormick. I had purchased some weed from Todd and I found some seeds and brought those seeds back with me to Amsterdam and grew them out. It was like a Skunk Haze, a sweet tasty hazy strain. We took that female and crossed it with our Cannaloupe and brought out the Sweet Haze.
What should the outdoor grower in NZ be growing?
D&A: Sour Cream, Connie Chong, C13 because these are sativas and perfect for outdoors.
Are any particularly resistant to mould?
A: LA Confidential is pretty resistant to the powdery white mildews you get outside. Chocoloupe and Cannaloupe does well. I would stay away from the bigger buds like the Sharks Breath, the Recon. Most of them can and will do good, depending on where you live.
Tell us about the Cannabis Cup.
A: We always put in 150% towards the Cup, seeing as how all these people travel from throughout the world to sample the best weed in Amsterdam. We smoke out over a kilo and a half of grass with people and it’s a good time for us.
The most successful winners?
Are you concerned about feminised seeds?
A: Who knows what is going to happen? You might sell a feminised seed, say Chocoloupe, and then the next person down the line might say ‘I’ve got a really good breeding male’ and then they breed that into the feminised line and we don’t know what is going to happen. Whether we agree with it morally has nothing to do with it, we want to do good business and 80% are screaming for this.
D: Right now, feminised seeds go for more than regular seeds, but we’re the opposite: our feminised seeds are cheaper than our regular seeds.
Do you get any heat? Is operating in Amsterdam similar to other countries?
A: We try to keep our mouths shut and we don’t tell anybody anything. Here, it’s hard to be anonymous because people know we’re DNA and they’re smoking our weed at the coffeeshops. They know what we do but we don’t throw it in their faces. We let the guys like Arjan, Derry and Soma put their heads way out there. We like the limelight a little bit, but we’re American and those motherfuckers [Dutch authorities] could come in here and swoop us up any time they want.
Note: Although legal in many places, the acquisition, purchase and possession of cannabis seeds is illegal in New Zealand. Cultivation is also illegal. Check your local laws.
[Originally published in NORML News Summer 2010]