T.H.Seeds is based at Hemp Works, Europe’s first hemp store, which opened its doors in 1993. Back then founders Adam Dunn & Douglas Mignola were known as the CIA (Cannabis In Amsterdam), an early seed company that aimed to present the best American genetics to the world. They had just successfully organised the Cannabis Cup and turned their attention to creating stylish clothing people would want to wear regardless of the fact it’s made of hemp.
“When we first started there was not much hemp clothing,” says Doug. “A little bit from Germany and mostly from the States. It was really rough itchy stuff – we call it the potato sack look!”
They wanted to offer people an alternative for mass-produced and synthetic clothing. First up was the HoodLamb jacket, which was designed to warm you up quick after chilly sessions in the surf or snow. With it’s plush ‘Satifur’ fake fur lining made partly from hemp, it is “like taking the ugg boot and making it into a jacket,” said Doug.
Before moving production to China, where the hemp is grown, Doug wanted to check out their working conditions and environmental standards.
“I choose the factory by saying could I come and see it, and the ones that said it was OK, then I would go and see it,” said Doug. “I found at the factories I went to, that child labour was not an issue. I actually found that the working conditions were better than they are in Europe. I have been to Romania, Portugal, Italy, Holland and seen productions and China had the best, cleanest machines and the best working conditions.”
Doug says business has “grown organically, like the hemp plant!” As with T.H.Seeds, a key to the success of Hemp HoodLamb has been an absolute focus on quality.
“The jacket is super comfortable. As soon as someone tries it on they want to buy it. One of the things that is different is this is one of the few jackets that has fur in the arms. And of course we have secret pockets and paper dispensers.”
HoodLamb’s range now includes summer jackets, hoodies, skirts, pants, shirts, and hats, all made from ecofriendly, comfortable hemp, soy and bamboo. They sell tens of thousands of jackets around the world, sponsor a team of surfers, and are worn by a distinctly smokey selection of celebrities including Snoop Dogg, Flava Flav, UB40, Woody Harrelson and Tommy Chong.
“We sell a lot to Scandinavia, Italy, Canada, Japan and America. And now New Zealand too!”
[Originally published in NORML News Spring 2009]